As i mentioned in my previous post , that I have been reading extensively about search engine marketing , and also watching various videos – one of the best videos i saw was a seminar by Avinash Kaushik – the from Google Analytics team . The full session was full of various insights on quite a few topics such data analysis , creating a data driven culture in a organization, checking ones web site’s bounce rate, and internal site search analysis and visitor intent . I spent the whole of sunday afternoon watching the videos , which were as i said before fascinating and insightful.
I have decided to using Web Analytics to the most , as possible .
And to start with that , I have have been toying with the idea of using either Google Site Search , which has the free and paid versions or creating our own custom internal search.

The pro’s of using Google’s Site Search is that
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