I am sure most people are by now aware of Microsoft’s hostile offer to buy out the internet portal Yahoo! A lot of people have discussed about their views on the same . If Yahoo’s board of directors do accept to be taken over by MS there might be several changes to the company, it’s employees, culture, the portal , the services etc. Since Yahoo! has not yet given any proper response except the typical “we are looking at the benefits of the offer and those of our shareholders”. Instead of posting what I think could go or stay , I have put up a poll cum survey ( made free by Polldaddy), for the visitors like you to participate in. You can have your say which of the services of Yahoo you like , which stand a chance to be replaced by a MSN venture and so forth. Enjoy .

Shocking the search industry, Microsoft has officially submitted it’s bid to acquire the search and internet giant Yahoo! for a stunning 44.5 Billion USD. I do say , a shocking news, but many would easily say that such a bid was forthcoming, following Yahoo!’s recent downfall in share prices, clubbed with its sacking of near 1000 employees. Openly inviting the press in a conference call, the software giant’s CEO Steve Balmer spoke to Jerry Yang and the board of directors of the most popular website / portal of the world and express their interest in furthering the expansion and synergis-ing their resources and efforts to counter the search #1 , the big G.

Microsoft has proposed to Yahoo’s Board Of Directors that Microsoft acquire all Yahoo shares for $31, which is currently estimated to be worth $44.6 billion. Yahoo shareholders would get either cash or Microsoft shares (0.9509 of shares per 1 Yahoo share)

As a follow up , Yahoo! inc. accepted :

Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today said that it has received an unsolicited proposal from Microsoft to acquire the Company. The Company said that its Board of Directors will evaluate this proposal carefully and promptly in the context of Yahoo!’s strategic plans and pursue the best course of action to maximize long-term value for shareholders.

This would probably be too early to analyze what this means, what the repercussions would be on the search industry along with the internet / web in general. However, it would not be out of place to mention a few points i can think of :

This is not the first time MS has submitted a bid to acquire Yahoo! , the last time they did was in previous year almost 10-11 months back, when Yahoo! board of directors openly refused saying , it was no time for such offers.
Even with the current low Yahoo has hit , Yahoo.com is still the website with highest traffic in all internet – in every metrics available on the internet, and Yahoo! also has several important acquisitions which fare highly in the current social web – namely, Del.icio.us , Yahoo Answers, Alibaba, Flickr , Facebook to mention a few. Yahoo email, Yahoo finance rates pretty highly on the radar of very many users , ranking over Gmail and similar applications.

On the other hand , Yahoo! has lost lots of ground on the search front , where Google has grown by leaps and bounds and truly a synergy of Yahoo and MSN could be the only force which might even come close. Microsoft on the other hand might gain a good deal by coming close with the Yahoo Publisher Network users and advertisers – which does have a sufficient base and development.

My personal feeling : I always liked Yahoo as a site , as a brand ( which Microsoft does as well, as Steve Balmer said in his note – intelligent minds think alike ), and a place to be. Google never had that and even less in Microsoft . As a person who has been on the net since 1997, i somehow would not feel impressed by a MSFT-YHOO clubbing. But then , it might be in the best of interest of the shareholders of Yahoo – What do you think ?

2 days back , i received a call from a girl , who introduced herself as from Yahoo India. Almost before i slapped down the phone, as I was almost fed up with tele-callers from various credit card companies and financial institutions, i heard the name Yahoo luckily . I have never worked in the tele-calling department / industry, but most of the tele callers i have faced never do any level of necessary homework . I understand that most times that is not a possibility, for all i know, these people may get paid by the number of persons called up and not by the numbers of accounts bagged . But in my opinion it would go a long way making the sale …. at least to know the business of the person they call up.
In this case, the girl did not even know that I am into web development , even though she knew the name of my company’s website , which is “websys.co.in” . Nevertheless , she was quite bent on explaining me all about PPC , Yahoo and similar topics, which i did not have any interest of hearing. I was already ready to take the account, as I was also reading about the same topic on Sitepoint’s Search Engine Marketing Kit . Anyway , finally she gave the phone to her senior .
Her senior was little more to the point , and was able to help me sign up quite quickly and activate my account , setup a first campaign , add keyword to it etc. I now have 2 ads running . but here comes the not-so-happy part .
Yahoo Search Marketing India , probably because it is newer than its parent , left much to be desired. It does not even have half the options I was reading about , which is obvious from just by looking at the FAQ , which I should have earlier – feature wise, the “Senior” person who was helping me was not even fully knowledgeable about his own product . I had asked him ” Ok, thanks so I now have my Ad running on your network but what is my reach … is it on Yahoo or Yahoo India ” and the guy went like ” Don’t worry , your ad is now running on Yahoo.com, MSN.com , and various of our other partners because you used “Content Match , Advance Match” etc . But i was little uncertain , so I asked him to run a search for web hosting , on both Search.Yahoo.co.in and Search.Yahoo.com, which demonstrated totally different ads on the sponsored listings box. So the guy then requested to call me back with more info , which he did within 15 minutes and confirmed my fear . Well , I wont say fear as I didn’t really expect to pay a 0.50 p CPC and get my ad on top at Yahoo.com or MSN.com lol . But , just so you know , Yahoo Search Marketing does have partners like MSN , but it is Msn.co.in and similar .
When the person was also demonstrating me the Keyword Selector Tool i had queried whether i can save my current searches – online or download for analysis / future – i also had a extremely difficult time explaining what i was trying to do , and “WHY – i would need to do that ”
Nevertheless, i am currently receiving daily reports of my first paid campaign , at a very low cost and I was able to learn / gather / answer some of my own queries, so overall i would say i am somewhat satisfied . What remains to be seen is what this experimental project goes , and then i will venture to bigger pond of international Search Engine Marketing .